The Experiential Learning Lab is a unique, long-running program that has had a lasting impact on both its students and clients in the real world.
The lab, housed in U of A's Department of Agricultural Education, Communications and Technology in the Dale Bumpers College of Agricultural, Food and Life Sciences, enables students to collaborate with real clients to develop marketing and communications plans and materials. Services offered include writing, graphic design, social media management, drone video production, videography, photography and poster printing.
The lab was established in 2011 when Jeff Miller, agricultural communications professor in AECT and the college's assistant dean for international programs, received approval from campus administrations to establish the ELL as a campus service center.
"The ELL is one of the first agricultural communications service labs of its kind in the United States," Miller says. "Other agricultural communications programs have actually modeled their labs after ours. We found a way to not be a drain on department or college resources and to actually contribute to the department financially, even when we were just getting started."...
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