Understanding the mission of NIL Collective 'Choose Arkansas'

Payton Dunn shares why he founded his collective, how it will help Razorbacks on gridiron FAYETTEVILLE, Ark. -- The state of Arkansas needed an NIL collective meant only for fans of colleges across the state. Whether people want to support the Razorbacks, Arkansas State, UCA, or UAPB, the sole purpose of Choose Arkansas' mission is to keep cash flowing inside the Natural State for its student-athletes. While Arkansas has struggled over the previous three seasons under its previous regime, Choose Arkansas president Payton Dunn was exposed to the major toxicity within the fanbase and media. Whether it was YouTube videos, written content or social media there was nothing pretty about the situation the Razorbacks were in when the collective started, Dunn tells Arkansas Razorbacks on SI. "The last couple years under Sam Pittman were not great, and if you look at what we're doing in basketball and baseball they're having pretty good success, but not all programs are utilizing NIL," Dunn said. "I did some research, listened to podcasts, read up on some books, and absorbed all the information I could, reached out to who I could, and then I was like, 'No, I could just start this,'...

Source: https://www.si.com/college/arkansas/football/understanding-the-mission-of-nil-collective-choose-arkansas